Puma

Make waves in the high-impact silhouette of our Provoke XT Pearl. This innovative training shoe features a dramatic collar shape with bold TPU flourishes and geometric features engineered to turn heads.

The iconic CELL from the '90s gets a full-on Helly Hansen takeover. Our innovative LQDCELL tech kicks things up a notch with stable cushioning and comfort for a smooth ride. A functional mix of materials and secure lacing combine with bold and bright colors, '90s-inspired designs and classic PUMA and Helly Hansen branding to round out the look."

Feel the powerful combo of X-RAY and BMW M Motorsport. These kicks give the latest trends a tech-forward twist, featuring a chunky, angular midsole, vibrant colors, and BMW branding. Their fresh, progressive design is fused with suede, mesh, and leather material mixes – and ready to take on the track.

Like any good sneaker, these RS-X Hard Drive shoes are geared to help you power through each step. Panels of mesh, textile and rubber swish across the upper, offering breathability and soft visual accents. PUMA's Running System tech is practically the nuts and bolts of the engine, supplying comfort and plush cushioning, and the rubber outsole stops you in an instant. There's a plastic heel tab at the back for easy on and off, while subtle PUMA RS-X and Running System callouts sit on the tongue tab, tongue and heel.

We've wrapped these RS-X sneakers in so much plush cushy goodness, there was simply no better fitting name than Softcase. The upper is decked out in smooth premium leather with a lycra foam backing, while the lightweight PU midsole supplies soft support to your feet and features an elevated, chunky sole that alludes to styles from the '80s and '90s. Rubber in the outsole delivers traction and features swirls of neon colour to contrast the muted tones on the upper.

Puma is the leading maker of sport and lifestyle shoes. Founded in 1948, Puma is committed to comfort, creativity, and the environment. Padded insoles make this brand perfect for extended wear for everyone, from athletes running a marathon to moms walking their children home from school. Rest assured that with Puma you will get all the perks of a performance shoe with all the fashion of a lifestyle brand.

Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, the Fast Rider is reborn and transformed into the Style Rider – with a slimmer outsole, ultra-comfortable Rider Foam, and fresh colors and material play.

Running System (RS): PUMA's retro running technology that offers cushioning from the forefoot through the heel

Bulky RS silhouette

Mesh and lycra upper with suede and leather overlays

Full lace closure with suede eyestays

Lightweight PU midsole for cushioning

With chilled-out West Coast vibes and an ultra-chunky retro heel, this colourful edition of the Cali Wedge comes with a synthetic leather upper and suede Formstrip.

One of Puma´s first trainers to focus on technical aspects in addition to aesthetics, the RS series is back from the 80s archives. The 2020 reboot is extra and exaggerated, stripped down and built back up with fierce material mixes, sleek silhouettes and futuristic flair. Features a polyurethane midsole and RS cushioning technology.

Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, we’ve revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam.

In the second season of PUMA x HELLY HANSEN, track and field meet mountain and sea. The collection takes inspiration from both brands’ sport heritage – with track-inspired designs infused with tech-forward, performance sailing details.

One of PUMA's most comfortable and simplistic running shoes, the Fast Rider was an all-time favorite with its super light design and shock-absorbing Federbein outsole. Today, we’ve revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam. Helly Hansen brings the Future Rider back to the '90s with a functional material mix, comfortable knitted upper and cool retro color palette.

Unparalleled style meets unmatched racing excellence in our Mercedes AMG Petronas Motorsport Sweat Hoodie.

Enjoy street fashion tailored with the athlete in mind in our Tailored for Sport Hoodie, made with cotton from Better Cotton Initiative for sustainable style made for the next generation.

Take your training day to the next level in the sleek sheen of our Evide Jacket, made with bluesign-certified fabrics for the environmentally conscious athlete.

Take to the streets in this slick cut from the archives, inspired by '90s flair for a look that’s all 2020.

Ramp up your street style in our Classics Long Skirt, featuring our iconic T7 touches to add a little street snarl to any sweet look.

Take fun and flirty fashion to the next level in our Classics Short Sleeve Dress.