Embrace the buzz and speed of city life with this edition of the Wild Rider. Its design is inspired by the desire to go further, faster and beyond – and the stand-out silhouette and layering details propel you into forward-thinking fashion territory. The nylon upper with hairy suede overlays is the star feature, so you can make a statement with every step you take.

Laid-back beach fashion gets a modern boost of design and innovation that's perfect for fresh, whimsical style in this reimagining of the iconic PUMA Cali silhouette. Our Cali Dream Lth Sneakers embody the easy style of Californian surf culture, elevated with a luxurious leather upper, tumbled leather overlays and an exaggerated stacked sole for a cheeky accent.

Experience innovation with our RS-2K Messaging Trainers. The digital age has transformed communcation, and with it our concept of connection. This shoe celebrates the collision of innovative technology with human connection, featuring advanced athletic technology and daring shapes with soft, curving lines for an artistic concept, translated.

PU midsole: PUMA’s Polyurethane midsole assists a smooth foot stride for comfortable wear and a futuristic look

Running System: PUMA’s comfortable cushioning technology celebrates the reinvention of a unique moment and movement in culture

Low boot profile

Textile upper with suede and leather overlays

Rubber outsole

RS2K branding and PUMA Cat Logo on tag at tongue

FILA makes vintage new again. Take a strut down memory lane in the Fila D-Formation women’s shoe.

Make waves in the high-impact silhouette of our Provoke XT Pearl. This innovative training shoe features a dramatic collar shape with bold TPU flourishes and geometric features engineered to turn heads.

In the second season of PUMA x HELLY HANSEN, track and field meet mountain and sea. The collection takes inspiration from both brands’ sport heritage – with track-inspired designs infused with tech-forward, performance sailing details.

One of PUMA's most comfortable and simplistic running shoes, the Fast Rider was an all-time favorite with its super light design and shock-absorbing Federbein outsole. Today, we’ve revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam. Helly Hansen brings the Future Rider back to the '90s with a functional material mix, comfortable knitted upper and cool retro color palette.

The Puma Suede is one of the most popular Puma sneakers ever and is a big part of the sneakermarket for a reason. Back in the days, when the Suede was dropped first, Puma used to release the Suede as a Breakdance shoe, the first ever in history. 

Fresh and funky, with curved features and a modern marble print upper, this iteration of the Cruise Rider is fiercely feminine. Featuring an elevated sole, blown up proportion...